Two Brands with a Rich History and Unique Heritage

Stuttgart/Como. Porsche Design and BRIC´S are thriving into the long-term partnership to bring exclusive lines of bags, luggage, and small leather goods to the market. Both brands unify rich histories rooted in a family business and unique heritage, making each of their products exceptional. The new Collections combine the best of the two brands and feature a perfect fusion of function and craftsmanship. The collaboration fuses Porsche Design’s functional design philosophy and engineered mindset with BRIC´S fine craftsmanship and manufacturing competence. Combining the heritage of the two brands, the Porsche Design Collections reflect innovation and high quality.

Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche - the designer of the legendary Porsche 911. His credo “if you analyze the function of an object, its form often becomes obvious”, and the associated design philosophy can still be seen in all Porsche Design products. Every article stands for extraordinary precision and perfection, engineered passion, and seamlessly combines intelligent functionality with pure design.

BRIC´S, established in 1952 by Mario Briccola, is a family owned business. The Italian travel brand is known worldwide for its exceptionally designed travel and fashion accessories with 70 years of industry expertise, history, long-standing regional roots, and passion. BRIC’S stays true to the values of the Made in Italy culture and philosophy, which is a part of the company’s inner soul and evident in every detail and production site, giving life to each 
product.

The Porsche Design Collections express the commitment to high performance, thanks to characteristics that are developed in each item. The products are strong yet lightweight thanks to a superior choice of materials, with maximized volumes through construction details in the suitcases and backpacks while the leather goods receive additional elements oriented towards comfort. A deep knowledge of the product and many years of passion in production meet minimal design and durability across the Collection. The model range features a selection of hard and softcase luggage, bags, backpacks, and small leather goods, ranging from business to
leisure-inspired products.